About usRIPPLA measures the social media reach, in ripples, of news stories from the British media. We also develop tools for companies to track their impact on social media.
Our aim is two-fold. One, to develop sophisticated ways of measuring and tracking impact on people's conversations. Second, to redefine news consumption so people can go by what their peers are reading rather than by what editors think they should read.
The website showcases some of what we do. It constantly tracks hundreds of news stories published in the last 24 hours from ten sources: BBC.co.uk/news, Guardian.co.uk, Telegraph.co.uk, Independent.co.uk, Channel4.com/news, FT.com, DailyMail.co.uk, Standard.co.uk, Reuters.co.uk and SkyNews.com.
It doesn't track all their news, but all the stories from certain sections: UK news, politics, economy and business, and opinion.
Each article published on the web creates ripples in the social media world. Stories get shared, talked about and debated over, having impact on conversations.
We give each story a Ripples rating depending on how much it has been shared. The algorithm measures Facebook, Twitter, Reddit, Google+ and LinkedIn.
It also measures clicks from the highly popular link-shortening service bit.ly (used by the BBC, New York Times, Telegraph and Guardian). We plan to track a lot more services (including link-sharing services such as StumbleUpon, Delicious and Digg, as well as blogs). This page will be updated when we do.
The site is still in beta, which means we are still adding new functionality all the time and tinkering with the design.
We're always on the lookout for suggestions too! Get in touch if you have any.
The project is spear-headed and founded by journalist and political blogger Sunny Hundal.
More names will be added here once they join the team.