RIPPLA continually tracks how news and information reaches into people's conversations on social media.

Our aim is two-fold. One, to develop sophisticated ways of measuring and tracking impact on people's conversations.

Second, to re-define news consumption so people can choose to consume content based on what their peers are reading, rather than by what website editors think they should read or watch.

Every hour, RIPPLA retrieves and evaluates thousands of news stories, published in the last 24 hours, from ten popular sources: BBC News, Guardian, Telegraph, The Independent, Channel4 News, FT.com, DailyMail.co.uk, Evening Standard, Reuters UK and Sky News. More will be added soon.


Ripples
Each article published on the web creates ripples in the social media world. Stories get shared, talked about and debated over, having impact on conversations. We measure those 'ripples'.

The algorithm measures networks such as Facebook, Twitter, Reddit and LinkedIn.

It also measures clicks from the highly popular link-shortening service bit.ly (used by the BBC, New York Times, Telegraph and Guardian).

Very soon, it will also take into account link-sharing services such as Delicious, Digg and StumbleUpon.


Beta
The site is still in beta, which means we are still ironing out some of the bugs and adding functionality all the time.

We're always on the lookout for suggestions too! Get in touch if you have any.


The team
The project is spear-headed and founded by journalist and political blogger Sunny Hundal.

More names will be added here once they join the team.